Do you love clothes, shopping and dress up?

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Play World of Fashion Beta and give us your feedback. All players who join the discussion on our Facebook page are eligible to win an avatar with their own face in time for global launch.

Coming soon

Welcome to New York!

Launch your career as celebrity stylist, shop the trendiest clothes and attend the coolest parties.

Your story

Create your avatar and let her roam the trendiest venues in New York.

Shop and style to attract attention and meet celebrities.

You decide where to go and how to dress.

  • Avatar customization with countless possibilities
  • Constantly updated quests to keep you shopping and dressing up
  • Shops filled with thousands of different clothes and constantly updated to follow latest trends and changing seasons

Your career

As you meet celebrities your career can begin.

Get styling requests from celebrities and let other players be the judges of your fashion sense.

Win unique prizes and get recognition for your style.

  • Hundreds of different celebrities to meet and befriend
  • Thematic pop-up stores for weddings, cosplay, seasonal parties, tattoos...
  • Weekly missions to exiting destinations with country specific clothes and celebrities

Your community

Invite friends to play together and get new friends from all over the world.

Express your personal style in an out of game.

Be part of a fast growing fashion community.

  • Visit other player’s lookbooks, like their looks and follow their career
  • Chat with your friends and your fellow players
  • Borrow from your friend’s closet, gift them clothes and share style advice
  • Get your name to the game by scouting new styles

Help us make a better game!

Join the community and get your say in new collections, celebrities and quests.

Latest press release:
Ex Stardoll founders bring the highly popular dress up genre to mobile